Private Practice Cents

Welcome to Private Practice Cents—where you get my “2 cents” about starting and running a thriving private practice.


I’m Amy Neal, a licensed mental health counselor and private practice owner.

I am passionate about helping therapists like you make financial, business, and practical sense out of the journey to becoming a successful business owner.

Are you a therapist dreaming of launching your own private practice, but feeling overwhelmed by the business side of things?

Many talented clinicians are held back by uncertainty about finances, marketing, and the logistics of running a business.

I’m here to help.

Hi! I’m Amy Neal

Since 2021, I’ve built and run a thriving solo private practice. I know firsthand how daunting it can be to step out on your own—especially when the numbers and business details start to pile up.

But I also know the freedom, fulfillment, and financial stability that come with building a practice on your own terms.

I offer personalized consulting and coaching for therapists who are ready to leave underpaid, stressful settings and start their own solo practices.

Whether you’re just beginning to explore private practice or you’re stuck on a particular challenge, I can help you:

Clarify Your Vision

Get clear on your goals, niche, and what you want your practice to look like.

Financial Confidence

Learn how to set your fees, manage your finances, and build a sustainable income.

Systems for Success

Streamline your intake, documentation, and scheduling so you can focus on what you do best.

Business Basics Made Simple

Understand the essentials—legal structure, insurance, taxes, and more—without the overwhelm.

Marketing & Referrals

Attract clients with authentic marketing strategies that fit your values and style.

Insurance Billing

Understand what goes into insurance credentialing and billing. It’s not as scary as you may think!

Why Work With Me?

I’ve walked this path myself and know the ups and downs.

I love demystifying the business side for fellow therapists.

My approach is supportive, practical, and tailored to your unique needs.


Starting a solo practice can feel overwhelming, but it doesn’t have to.
I will walk through the process with you and over guidance and
support to overcome self doubt and overwhelm.


Ready to Take the Next Step?

Start Your Private Practice with Confidence!